Algarvia Sandra Correia wins the Trophy for Best Businesswoman in Europe 2011

Sandra Correia, from the Algarve, 40, CEO of Corkfashion cork company, owner of the Pelcor brand, based in […]

Sandra Correia, from the Algarve, 40, CEO of Corkfashion cork company, owner of the Pelcor brand, based in São Brás de Alportel, won the 2011 Best Businesswoman in Europe Trophy, awarded by the European Parliament and the European Council of Women Entrepreneurs.

The award of the trophy to Sandra Correia took place on Monday, in France, and was made by Alain Juppé, French Foreign Minister, and by Elisabeth Morin Chartier, vice president of the European Commission on Women's Rights and Gender Equality.

Created within the scope of the cork company Novacortiça, from São Brás de Alportel, the Pelcor brand emerged as a response to a period of crisis resulting from the drop in the flow of natural cork discs used to manufacture champagne stoppers.

The company, created within a group founded in 1935 by his grandfather, began by opening a Pelcor brand store in São Brás de Alportel, which was followed by another in Lisbon.

Then came internationalization, following the commitment to quality, innovation and design, through the creation of pieces that have become almost iconic, such as the cork skin umbrella, cosmetic bags, wristwatches, aprons, bags shoulder bags, shopping bags, coin purses, men's wallets.

Internationalization began in Europe – France, Norway, Germany, Sweden, Netherlands, Czech Republic, Russia – moved to the United States and is now betting on Brazil and also on the Middle East market, namely Dubai and the United Arab Emirates.
In New York, the Pelcor brand is present at the Museum of Modern Art (MoMA), as well as at the extension of this museum in Tokyo, Japan.
In 2008, when the American singer Madonna was in Portugal, Pelcor created an exclusive line consisting of suitcase, pouch, wallet and glasses holder.

In 2010, the young Algarve manager's company went even further in its commitment to internationalization and Pelcor sponsored the NATO Summit, which took place in Lisbon, offering its products to the heads of state and top representatives of the Atlantic Alliance countries.

Cork ties, bags created exclusively for the event and even a collar and leash for the dog of the President of the United States of America Barack Obama are some of the gifts that Pelcor offered as sponsor of the event.

All heads of state received a tie made of cork skin, while Hillary Clinton and Angela Merkel, as well as the other six ladies who come to represent their countries, received bags of the Baú model, in natural cork skin, with the flag of Portugal in the interior. “It's a limited edition, only eight units were made,” said Sandra Correia.

The 2011 Best Entrepreneur in Europe Trophy, awarded by the European Parliament and the European Council of Women Entrepreneurs, is the corollary of the work developed by one of the most innovative Portuguese companies and takes on an even more important meaning because it is a businesswoman who invests in a product 100% Portuguese natural: cork.

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