APAL –Turismo de Albufeira launched a promotional campaign aimed at the markets of Extremadura (Badajoz) and Andalusia (Huelva, Cordoba and Malaga), with the aim of reinforcing the awareness of the Albufeira brand and increasing sales in those markets, taking advantage of regional and regional holidays. venues that will take place on September 8th.
This initiative is the continuation of the promotional strategy in the outbound markets that APAL has been developing. Thus, between August 24th and September 4th, these Spanish regions were the target of a radio campaign, in a total of 85 advertisements.
Spain, “as a proximity market, has been considered a priority outbound market to invest, and it is opportune to take advantage of the Spanish holidays to promote mini-holidays and short breaks”, explained APAL in a press release.
In addition to this promotional radio initiative in Spain, APAL – Turismo de Albufeira, will launch in the coming months, several campaigns in the written press aimed at the main broadcasting markets, such as the United Kingdom, Netherlands, Germany and Scandinavia.
The objective is the advertising insertion that intends to maintain a constant presence in those markets, following the strategy of using magazines as communication support lifestyle of large circulation.
These promotional campaigns are part of the collaboration protocols signed with the Municipality of Albufeira, APAL's main strategic partner, and the Algarve Tourism Association for promotion related to external markets.
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